Nabta helps people discover plants that fit their lifestyle, purchase them with confidence, and keep them healthy long after the transaction is complete.
Role: Product Designer / UX/UI Designer
Project: End-to-End Mobile Product Design
Platform: Mobile Application
Tools: Figma · FigJam. Notion
Research: User Survey · Competitive Analysis · User Journey Mapping
Focus Areas: Discovery · Personalization · E-commerce · Plant Care · Plant Health · Community
Nabta is a mobile application designed to simplify the journey of discovering, purchasing, and caring for indoor plants. The product combines an e-commerce marketplace with personalized plant care features to support users throughout the entire plant ownership journey.
The idea behind Nabta originated from a common challenge faced by beginner plant owners: while purchasing plants has become increasingly accessible, maintaining healthy plants remains difficult due to limited knowledge, inconsistent care routines, and fragmented information across multiple platforms.
Rather than creating another online plant store, Nabta was designed as a comprehensive digital companion that empowers users to make informed purchasing decisions, build confidence in plant care, and develop sustainable habits through personalized guidance and educational support.
Plant-related experiences are often fragmented.
A user might: